Advertising account handlers are employed by advertising agencies to administer the accounts of a small number of clients (between one and five companies), for whom they are the key contact. They are required to know the client and understand exactly what it is that they do and what it is that they want to sell. Their responsibilities could include:
Any degree subject is acceptable for entry into the profession, but business, marketing, or management degrees can be particularly helpful. Employers often value appropriate skills and personality more highly than relevant work experience. It is important, however, to have a good appreciation of what working within the advertising industry involves.
Advertising account executives are typically employed in the media, with advertising agencies, or in the advertising departments of large companies.